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- Icons and symbols are compelling yet uncomplicated images that are emblematic
of a particular company or product. They use imagery that conveys a literal
or abstract representation of your organization. Symbols are less direct
than straight text, leaving room for broader interpretation of what the
organization represents. In order for a symbol to be a truly effective
logo, it should conform to these maxims:
Combination Marks - Combination Marks are graphics with both text and a symbol/icon that signifies the brand image that you wish to project for your company or organization. Concise text can complement an icon or symbol, providing supplemental clarity as to what your enterprise is all about.
There are integrated and stand alone combination marks.
For instance, Starbucks logo has the text with the graphic integrated,
whereas the AT&T logo has the icon separate from the text.
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