Keep it simple
Simplicity is the soul of an effective visual
identity. Versatility and simplicity are hallmarks of an outstanding logo.
Your logo design
should be scalable to any size without losing any image quality or visual
impact. Ask yourself a few questions when selecting a logo design. How will
the design look when it is scaled down on your business cards for instance?
Will the logo still be legible and recognizable?
Your font's legibility must be of primary concern. Typefaces are selected
for their distinctive character, variety of weights, widths and proportions.
Select a typeface that is common to most computer operating systems.
your logo design work in Black & White?
Consider how your logo design will look when it is rendered in only black
and white. Your vendors and advertising outlets may require your logo
to be in black and white only. Much other company material such as faxes
and company checks for instance may only print in black and white. Make
sure your logo design works well in black and white as well as color.
Every additional color in your logo design can add significantly
to your printing costs. Keeping your logo in fewer colors will greatly
reduce your expense when applying your logo to different mediums such
as signage for instance.
you thought about your tagline?
A witty slogan or tagline
can complement your logo well, imparting a sense of personality and what
your business is all about. Often times how your new prospects get to
File Formats are also very important. We create 98% of our logo designs
to ensure scalability without sacrificing sharpness and clarity or reducing
in resolution. The native vector based file will remain scalable and can
be formatted to most required file formats.
Effective communication continually is vital. There should be consistency
of character, style and tone in every aspect of your media communication
and marketing efforts.
not design by committee.
Centralized creative control is essential in avoiding delays and cost
overism with your logo design project. Designing by committee frequently
leads to indecision, or conflicts of personality and ego.