How can we reproduce color?
How do we see color?
Color Psychology. How does color affect us?
Pantone, Inc. is the world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color.

Great expectations: Choosing a graphic designer
BuyerZone.com 2003 - Mie-Yun Lez

Create A Brand Identity
Hewlett-Packard Company

Identity Imperatives for the Information Age
Communication Arts December Advertising Annual 1998
- By Phillip Marshall Durbrow

How to Establish Trademark Rights
BusinessWeek Online - Upstart Small Business Legal Guide by Robert Friedman

Re: Design -- Not Just a Pretty Typeface
Inc. Magazine, Dec 2002 -Tahl Raz is a reporter at Inc

Is your logo losing its luster? Then maybe it's time to transform it with a new look.
Entrepreneur Magazine - September 2003 - By Kim T. Gordon
What's Your Sign? A step-by-step guide to creating your company logo.
Entrepreneur Magazine - September 2003 - Steve Nubie
Selecting Stationery. Choose letter-perfect stationery to convey a professional business image.
Entrepreneur Magazine - , by Rieva Lesonsky and the Staff of Entrepreneur Magazine, © 1998 Entrepreneur Press
Going Logo. What's in a logo?
Entrepreneur Magazine - May 28, 2002
Designing a Logo. Make your mark with a memorable business logo.
Entrepreneur: Sales & Marketing - February 2000
Creating A Cohesive Brand Image
Entrepreneur.com - November 2000 - By Julia Miller

The Proof is in the Process
How Magazine Article by George Shaw

Branding: a key strategy in the age of parity
bCentral - Sarah White is a small-business consultant.

Designing A Logo
Wells Fargo

Corporate design consultants possess the skills to see and to help others see.
London Business School , By Peter Gorb, Director, Design Management Unit

Symbol? Or Wordmark?
Identity Works -T.S